Seinfeld once said that good ideas are like catching a butterfly. And you don't catch a butterfly with a tank. We are a small team that like to catch butterflies.
01
STRATEGY
Customer/competitive research
Stakeholder interviews
Alignment on the platform
While every project is a little different, we typically sprint through our process on a 6-week timeline.
02
Creative
Writing scripts
Architecting stunts
Delivering headlines
Filling out the brand world
03
PRODUCTION
Depending on your in-house capabilities, we work with a rolodex of production teams and PR agencies to help shepherd each project across the finish line.
01
STRATEGY
3 weeks ~ 3 rounds of feedback
Customer/competitive research
Stakeholder interviews
Alignment on the platform that will
be the foundation for all creative
02
CREATIVE
3 weeks ~ 3 rounds of feedback
Writing scripts
Architecting stunts
Delivering headlines
Filling out the brand world
03
PRODUCTION
Depending on your in-house capabilities, we work with a rolodex of production teams and PR agencies to help shepherd each project across the finish line.
01
STRATEGY
Customer/competitive research
Stakeholder interviews
Alignment on the platform
While every project is a little different, we typically sprint through our process on a 6-week timeline.
02
CREATIVE
Writing scripts
Architecting stunts
Delivering headlines
Filling out the brand world
03
PRODUCTION
Depending on your in-house capabilities, we work with a rolodex of production teams and PR agencies to help shepherd each project across the finish line.
Kyle Thiermann
Kyle Thiermann
Kyle is a copywriter, author, and voice architect who’s helped shape some of the most distinct and daring brands of the last decade.
As the brand voice behind MUD\WTR, he defined the tone and turned it into a cultural challenger, his words eventually landing on billboards, in viral ads, and across a community of millions.
He’s worked with agencies like Humanaut and Little Bear, and brands like Patagonia, Forager Project, Nuun, WA-CHAA!, and Bobbi Brown, always bringing a rare ability to distill soul into a sharp, scalable story.
Kyle is a copywriter, author, and voice architect who’s helped shape some of the most distinct and daring brands of the last decade.
As the brand voice behind MUD\WTR, he defined the tone and turned it into a cultural challenger, his words eventually landing on billboards, in viral ads, and across a community of millions.
He’s worked with agencies like Humanaut and Little Bear, and brands like Patagonia, Forager Project, Nuun, WA-CHAA!, and Bobbi Brown, always bringing a rare ability to distill soul into a sharp, scalable story.
Katie Sherman
Katie Sherman
After 10+ years positioning brands as a strategist, uncovering cultural tensions, and mapping the white space, Katie started doing something unusual, writing the creative herself. The result is a strategy director and copywriter who can move from audience insight to campaign platform to finished script without losing the thread.
She built her foundation at Crispin Porter + Bogusky, working on brands like Domino's and Hotels.com, and has since worked across CPG, wellness, and automotive for clients including Nestlé Health Sciences, MUD\WTR, Blueair, Toyota, and Boka Toothpaste.
After 10+ years positioning brands as a strategist, uncovering cultural tensions, and mapping the white space, Katie started doing something unusual, writing the creative herself. The result is a strategy director and copywriter who can move from audience insight to campaign platform to finished script without losing the thread.
She built her foundation at Crispin Porter + Bogusky, working on brands like Domino's and Hotels.com, and has since worked across CPG, wellness, and automotive for clients including Nestlé Health Sciences, MUD\WTR, Blueair, Toyota, and Boka Toothpaste.
Dersu Rhodes
Dersu Rhodes
Dersu is the former Creative Director at Vice, where he led some of their most provocative campaigns for nearly 10 years. He then made the le ap to VP of Creative at MUD\WTR, helping build one of CPG's most culturally resonant brands.
Over the course of his career, he has designed the 30th Anniversary of the Apple site, art directed the first 360 video interactive experience on YouTube for the World Cup, and put on a film festival for Delta Airlines. But mostly, he brags about his cat, Jo-Jo.
Dersu is the former Creative Director at Vice, where he led some of their most provocative campaigns for nearly 10 years. He then made the le ap to VP of Creative at MUD\WTR, helping build one of CPG's most culturally resonant brands.
Over the course of his career, he has designed the 30th Anniversary of the Apple site, art directed the first 360 video interactive experience on YouTube for the World Cup, and put on a film festival for Delta Airlines. But mostly, he brags about his cat, Jo-Jo.
