Surprise Party

SHHHHH IT’S A

SHHHHH

IT’S A

SHHHHH

IT’S A

SURPRISE PARTY

SURPRISE

PARTY

SURPRISE

PARTY

Creative solutions from

Kyle Thiermann & friends.

Creative solutions from Kyle Thiermann & friends.

We engineer your mind virus, the singular idea that reshapes perception, drives behavior, and embeds your brand deep in the psyche of culture.

CHANGE YOUR MIND

MUD\WTR

How you spend your morning sets the trajectory for the rest of your day. And if you change your morning ritual, it can set the trajectory for the rest of your life.

ROLE

Delivered the concept, script, and tonal approach.

BE A GOAL DIGGER

THE LEAGUE

It's okay to be a goal digger.

The League launched an ambitious brand awareness campaign for ambitous singles.

ROLE

Plugged in with Humanaut agency to deliver copywriting for the nationwide OOH campaign, including this giant billboard at LAX.

TRY N' STOP ME

ROADIE

Roadie is the world's first beer that you can drink in the car.

ROLE

Go-to-market strategy, tone of voice, packaging language, social posts, newsletters, and ongoing campaigns.

YEAR OF THE FIRE HORSE

WA-CHAA!

As Lunar New Year approached, the spicy sichuan peanut brand needed to celebrate the occasion in classic kung fu style.

ROLE

Strategy, headlines, and

copywriting.

Strategy, headlines, and

copywriting.

FIX YOUR FIX

MUD\WTR

Coffee is America's favorite drug, so let's treat it like one. Fix Your Fix put coffee in the iconic 90's anti-drug ads.

ROLE

Strategy, positioning, headlines, and script writing.

THE HISTORY OF MUSHROOMS

MUD\WTR

Coffee is America's favorite drug, so let's treat it like one. Fix Your Fix put coffee in the iconic 90's anti-drug ads.

ROLE

Strategy, positioning, headlines, and script writing.