Surprise Party

The Ask

WA-CHAA! wanted to do a site-wide discount for Lunar New Year while gaining brand equity in culture. What's the most origonal way we could tell this story?

The Response

TRAIN YOUR BABY FIRE HORSE

TRAIN YOUR BABY FIRE HORSE

Baby girls born in the year of the Fire Horse are said to have hot tempers, making them hard to control. We turned a sexist Lunar New Year superstition into a chance to celebrate firey women, with limited-edition crocheted nun-chucks for new mothers in 2026.

“When I approached Kyle, I had a very specific problem in mind. His solution was simple, elegant and very effective. Been going to Kyle for creative solutions ever since.”

“When I approached Kyle, I had a very specific problem in mind. His solution was simple, elegant and very effective. Been going to Kyle for creative solutions ever since.”

“When I approached Kyle, I had a very specific problem in mind. His solution was simple, elegant and very effective. Been going to Kyle for creative solutions ever since.”

- Anmao Sun, Founder of WA-CHAA!

Ready for more?

Ready for more?

VIEW WORK

VIEW WORK

© SURPRISE PARTY 2026

© SURPRISE PARTY 2026

© SURPRISE PARTY 2026