From myceliel networks teaching trees to talk to the 1960s revolution, mushrooms have been part of our history since the beginning. With more than 4M views, we simply positioned MUD\WTR as a part of history.

@HVS11 said it best in this comment:

"Perfect ad. Had me glued to my phone and the timing of this ad is strangeeee if you catch my drift. Def going to order, awesome marketing."